The council is looking at the youth as a segment in the global market and has started the LoveGold on the social media (Facebook and Twitter).
Brands in India are finding newer, more innovative ways to engage with a wider audience during festivals. But they still have a long way to go before they match global campaigns.
'When the first Islamic State flags appeared, it was called an aberration.' 'When videos appeared, they were termed exceptions!' 'It is high time we accepted that the global jihad is here.'
Will Indian democracy benefit from the potential that Shashi Tharoor stores in his mind, spirit and intellect? Or will it be the saga of another leader who promised much but delivered too little, asks Dr Sudhir Bisht.
Unlike Pepsi's Kendell Jenner ad, Tata Tea's Jaago Re campaigns were careful not to insert its product in the ad's storyline and they targeted topics on which there was near unanimity of outrage.
India's list of non-cricket sports stars is growing, but when it comes to endorsement deals, the bulk of the money is spent on a handful of cricketers.
News of all that's transpired on and off the football field
R K Narayan's house has been preserved as a simple museum with his memorabilia, thanks to the imagination of a commissioner of Mysore, who stopped its sale by RKN's successors to a property developer and purchased it for the government.
'Every piece of content, every thought, has stemmed from reality and personal experiences.'
The AIADMK's staying power is not in question, but it has to regain the winning streak. That will require its leaders and leadership to re-wire themselves, to be able to re-think situations in ways different from what they had been accustomed to, suggests Sathiya Moorthy.
This and more news from the world of showbiz in the latest edition of our glamour round-up.
Lionel Messi scored his maiden goal for Paris St Germain in Tuesday's 2-0 Champions League victory against Manchester City.
Experts say Dhoni will continue to be relevant.
The top posts on social media from your favourite Bollywood celebrities.
Images from the FIFA World Cup qualifying matches on Sunday night.
Atletico Madrid delayed Barcelona's La Liga title celebrations by beating Valencia 3-2 at home in an entertaining game on Wednesday at a sparsely attended Wanda Metropolitano stadium.
Reader Prashant Nagwani sent us this photograph from London.
The top posts on social media from your favourite Bollywood celebrities.
Welcome to the weekly fashion round-up, where we bring you the latest on supermodels, style, designers and everything in-between!
MasterChef Australia Season 13 winner Justin Narayan speaks about his Indian roots.
'The idea is to celebrate your imperfections because God has made us all the same, right?'
The BJP cobbles up the numbers to stake a claim to form a government in Imphal. But ruling the restive state won't be easy, says Chitra Ahanthem.
Important for India was Xi's meeting with representatives of PLA officers and soldiers stationed in Tibet. The video of the encounter was interesting to watch, especially the large number of lieutenant generals and major generals, observes Claude Arpi.
A look at the top tweets from your favourite Bollywood celebrities.
As Tagore's 150th birth anniversary became a trending topic on Twitter, the social media site, it seemed like a good time to ask which Tagore we were celebrating.
After the United Nations declared June 21 as the International Yoga Day in December last year at India's request, the officers in the Ministry of Ayush began ideating about how to celebrate it in the country.
'Our network somehow saves 3,000 lives every year, but there's so much more to do, as every death due to shortage of blood is easily avoidable.'
Unlike the regimes of Jayalalitha, Palaniswami and Karunanidhi, ministers are actually getting to make decisions on their own, with the unmentioned rider that they would be held responsible and accountable, observes N Sathiya Moorthy.
Australia's cricket board will launch an 'immediate' review into player safety in the wake of Phillip Hughes' death, as the global cricket community mourned on Friday.
The top posts on social media from your favourite Bollywood celebrities.
'The power of love is the greatest power in the world.' 'Add a smile and you can conquer the world,' Bengali actor June Maliah, the Trinamool Congress's candidate for the Medinipur constituency, tells Swarupa Dutt/Rediff.com.
'This has been an ongoing process,' says Ambassador B S Prakash, India's former consul general in San Francisco, 'but I believe a Modi visit to the West Coast can be a force-multiplier.'
Aseem Chhabra introduces us to the best of Berlinale.
Rajinikanth is yet to identify a filmi platform to be able to launch his political career from the celluloid platform as only MGR had done, successfully and in the pre-IT era, says N Sathiya Moorthy.
'Why not simply make some more ventilators and find some more beds? How much would it cost?' asks Ambassador M K Bhadrakumar.
'Governments, democratically elected governments, are custodians for a short- specified time.' 'Parents don't let baby sitters decide the course of their child's future.'
At 70, going by hospital records made public, most age and health-related arguments put out against super-star Rajinikanth's entry into politics, before he withdrew citing a 2016 kidney-transplant, hold good for Sasikala, too, says N Sathiya Moorthy.
'Not for the first time during this festival I was struck by the atmosphere of friendly inclusion the organisers had managed in a city where you can smell menace in the air, thanks to Adityanath's revenge-driven politics, his denigration of Muslims and ruthless use of State power against critics,' notes Anjali Puri.
© 2025 Rediff.com - Investor Information - Advertise with us - Disclaimer - Privacy Policy - Sitemap - Feedback - About us - Terms of use - Grievances